I just got back from an outstanding conference in Phoenix, AZ run by the Functional Aging Institute. The conference was geared towards trainers and others working directly with clients over 50 about how to best improve their health.
My role was to help trainers looking to grow their business working with this demographic by improving their marketing and how they can speak to ‘us’ better.
I learned a LOT while out there from the other speakers of course. Here are a few tidbits…
- My favorite expression of the weekend? “Sitting is this generation’s smoking”. How true is that! I have mentioned this before, but the REAL dangers of sitting for prolonged periods cannot be overlooked and it was great to hear this reinforced from the stage.
Even when I have a lot of work to do myself at the computer these days, I make it a point to get up frequently and walk around the house or even up and down the driveway. Sitting shortens lives. It’s just that simple.
- Personally, the highlight of the trip was when I was interviewed on stage by the host of the event, Dr. Dan Ritchie. I was able to speak to the attendees about their need to really be on a mission when it comes to training Baby Boomers and their seniors.
“Trainers need to have a ‘WHY’ when it comes to serving their clients.”
Trainers need to understand our goals: “Shredded abs?” = no “Feeling and moving better?” = yes
Trainers need to speak our language and understand we are NOT trying to be 35 again. We do not want to simply increase the quantity of years we will live, but to dramatically improve the quality of those years.
I recommended trainers ‘plant their flag in the ground’ and let everyone in the community know they are specially trained to work with clients over 50. Don’t half do it – go all in! Trainers need to provide programs developed specifically for older clients. Don’t just water down your existing programs and try to call it unique.
Using testing like my Boomer Decathlon tells clients over 50 that you ‘get it’ and want to help them.
- It was also great to hear a presentation describing what some believe will be the future of health care. Several people presented on a ‘hybrid’ style of medical practice combining a medical doctor and fitness trainer together designing a more holistic approach to overall health.
I look forward to a time when the entire range of health care providers; MD’s, trainers, nutritionists, physical therapists will work together on a plan to keep you healthy for the long haul. Some day…
When I got the chance, I was able to get outside in the 106 degree heat and hit the pool. Yeah, but it was a dry heat…
In the meantime, keep moving, find the most qualified trainer you can and watch for changes in how your doctor and other health professionals start working together to improve your quality of life!
Committed to your health,
Art